Having succeeded at placing my Délices Sublimes (WiseLicious) products in over 30 local and Provincial wide stores, I have gained a very good understanding of what is needed to offer a product in a B2B business relationship.

In this conference, I talk about my experience and give important information to new brands in order to facilitate their journey in this field of business.

B2B growth strategies workshop.

Having studied business at university and having the hands-on experience of growing a B2B business has really helped me understand the ins and outs of the process, and especially all the resources that are available to help along the way.  I will be including my personal experience in order to give people some concrete direction and a clearer idea of where to start and get the right information.  This will help save a lot of time and better prepare the businesses for the B2B experience.

Here, in brief, is what I propose:

1) Have a good Plan - A good business plan is the foundation of a successful business

Having studied Business Admin at University, I know how important it is to have a clear idea and direction for one's project

I will give out resources for the creation of a business plan (which can be found for free on the internet).

WHY - GOALS...

2) A look at all the details of bringing a product form the kitchen to the in-store shelf.  

- Advantages and disadvantages between: Fresh, frozen or shelf stable (I did them all).

- Choosing the right packaging, labeling (and the new rules), costs, getting the right message out, store placement, looking at the competition...

I will include my personal experiences in the discussion - giving pointers on how to look for the right fit for your idea, costs and more...

COSTS (including fluctuations) - PRICING (including fluctuations) - POSITIONING (Who-Why-Where-How).

- Label certifications: how to choose and get proper label certification: VEGAN, Gluten free, Organic... Bar codes...

3) Grants, contests and other forms of financing.   

I will be including both Quebec and Ontario resources.

4) Crunching the numbers

I will be sharing my own experience - through an Excel spreadsheet - on how to calculate the distributor and retail price of a product.

Including many (hidden fees) that even I did not realize at first.

5) Marketing

Different markets - different needs - different marketing 

Average $$$ Marketing budget

From packaging to social media publicity, knowing your market target is crucial in getting to the right person with the right message, using the right marketing tools.

6) A new way of doing business: COLLABORATION

With large companies having a better purchasing power, how can we build a community of collaboration in order to allow a smaller business to grow and thrive in our economy.

Discussion and questions will be encouraged.

1h15 to 1h30 of presentation.  Up to 2 hours in total in order to allocate time for discussion and questions.

In person or Virtual presentation is offered.

Julie Barbeau Capruciu

Please contact me directly

819 360-1333